Available Now!
Foreward by
Dale Beaumont
Creator of the "Secrets Exposed"
Series
Marketing Success
draws upon the real-life practical
experience of Tony Gattari, who
headed up the Harvey Norman Computer
and Communications division,
overseeing the growth from $12
million to a massive $565 million in
9 years. Through his experience and
working as a corporate/business
advisor and trainer to over 100
businesses worldwide, with fellow
co-author Shaun Mooney, the book
highlights the power of marketing.
Here you will learn
low cost practical marketing
strategies to create a perception of
value so to eliminate the issues of
“price”. This hard hitting, no
nonsense book is a must read for all
those in business who desire to
accelerate their sales and profits
immediately!
Order Your Copy Now! |
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Price
$24.95 AUD +ph |
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Testimonials
Kingsley Colley - House of Media
Marketing Success would have to be the best book on practical low cost marketing I have ever read. It shows specifically how to achieve a lot of what you are talking about, with the ability to go into action straight away.
Australian Financial Review
Australian Financial Review called
us "Marketing Guru's". Click here to read the AFR Review.
Australian Marketing Institute
"Tony Gattari and Shaun Mooney's
'Marketing Success' is a gutsy
little read (less than 200 pages)
that takes the mystery out of
marketing and should find an eager
audience among Australia's small
business owners.
The book is simple and
straightforward, and people
following its advice should get off
to a solid start in their marketing.
'Marketing Success' is easy to
follow and complete with worksheets
and templates so that readers can
apply the information in each
chapter to their real-world
situation. It is also sprinkled with
vignettes showing people succeeding
after applying Gattari's and
Mooney's techniques.
It is about the need for continuing
discipline in marketing, getting the
basics right each day, and setting
and tracking budgets, targets and
timetables. This is not the glamour
end of marketing, but businesses are
unlikely to succeed without it."
The Australian Newspaper
“The man credited
with tightening Harvey Norman’
extraordinary grip in the retail PC
market, Tony Gattari is now selling
his secrets.”
John Zhang - Owner JM Eyewear
The Marketing Success book is the best book I have read, it was exciting as a crime thriller. I could not put it down."
David
Berkman - Director - Flexirent
Capital
“Within 10 years we
have a public company worth over
$600m – and that is from a standing
start. Thank you Tony! What stands
out in my memories is Tony talking
straight common sense from the
perspective of what customers
actually want. Not what we may want
to sell – but what customers want to
see, hear and buy.”
Bill
Crichton - MD - Sanyo Australia
“Tony Gattari is not
only genuine, but genuinely
interested in business today, and
how people go about their growth in
the business world. Marketing
has been Tony's real passion since
his days of helping small
proprietors grow themselves
and their business
franchises within.”
Peter
Stirling - Managing Editor - My
Business
“As a marketer, Tony
Gattari is a natural-born salesman.
As far as he is concerned,
marketing that does not lead to
sales - and sooner rather than later
- is a waste of space and money.
With sales as the target, the
marketing arrows in Tony's excellent
new book fly unerringly to the
target - building the bottom line.”
Richard Eastmead - Proprietor - The
Good Guys Penrith
"I have known Tony Gattari for many
years and worked with him during the
early days of the incredible growth
of Harvey Norman Computers. I have
always said that Tony was put on
this earth as a marketer. His
passion and enthusiasm is always
contagious and his street smart,
gorilla marketing concepts have seen
real world results. This book will
give you plenty of usable ideas and
concepts without the usual academic
psycho babble that you will find in
many other marketing books."
Peter Irvine - Co-Founder - Gloria
Jeans Coffees
“Any book, thoughts or ideas that
challenges the Marketing mindset
is fantastic. Too much money is
wasted in marketing, where people
aren’t consistent, trying to
satisfying other people other than
the target audience the marketing is
aimed at and in many cases, they are
looking for a magic bullet that will
turn their product or service into
an instant success. This book
encourages consistency and
challenges the traditional marketing
mindset and those that look for this
magic bullet.”
Margot Cooper - MMM Catering
"I have read your Marketing Success book which has helped to increase my sales in Feb and March by 59% and April is holding out well too."
Alan King - Executive Chairman -
A.S.K Solutions Group
"I have known Tony Gattari and his
company the Achievers Group for over
5 years
Over this time I have watched and
admired the way Tony has
successfully mover from the big
corporate world of Harvey Norman to
the entrepreneurial world in which
he now operates. Having done this
myself some 22 years ago , I know
just how tough such a transition is
to make.
Amongst a number of talents and
skills , I would probably rate
“persistence” as the greatest
quality of the Achievers
Group……..persistence , not in the
sense of being annoying , but in the
sense of consistency. It is not
always easy to stay in front of your
customers and prospects, but Tony
does this incredibly well.
ASK Solutions is proud to be a
partner of the Achievers Group."
Anthony Harrison - Managing Director
- Brandwave
"Marketing can often be over-analyzed
but you, Tony, through your
inspiring, light-hearted way, enable
people to see that, although
essential to the success of any
business, marketing need not be too
complicated or expensive. Through
careful, clever and creative
marketing that is executed with
excellence to the correct target
group, organizations will see an
impact in their sales. Tony, your
genuine passion for the success of
business and your belief in people
and people’s vision comes out
through this must-read marketing
book."
Michael Schildberger - Managing
Director - Business Essentials Pty
Ltd
"At Business Essentials we have been
closely involved with Tony Gattari
and the Achievers Group and value
the relationship. Tony provides our
business subscribers with much
useful advice. His latest marketing
book is another example of his
expertise and his wonderful down to
earth way of passing on really
beneficial tips which anyone in
business will find extremely
helpful. Each month on our Business
Essentials audio programs we hear
from experts. Tony Gattari’s
advice, as outlined in his new book,
is among the best."
www.zibb.com
"Fast-paced book details real-life
successful marketing strategies and
ways to assess the impact of
marketing initiatives, and discusses
costly, unproductive strategies."
Inside Retailing
"A uniquely Australian guide to
marketing"
Julie Lewis - Alan Lewis
Accountants
"I
purchased Tony’s book, Marketing
Success, while at the conference and
from I have read so far, it’s
probably one of the first truly
practical books for small business
I’ve seen in a long time (and I
should add, I consume at least one
business book a week).
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