Sales

Avoiding Marketing Mistakes

If you want to avoid making marketing mistakes you must understand who your "A class" customers are. That's one of the first lessons Tony Gattari of Achievers Group learned when he went into the marketing business after a long career in the corporate world. He readily admits that he blundered badly when he had the wrong focus with his first small business client.

 

The Need To Up-Sell & Cross-Sell

One of the fundamentals in a successful business is selling well. Tony Gattari's main claim to fame is the huge growth he achieved in computer sales at Harvey Norman and since then he has been advising businesses. He believes in the absolute need to up-sell and cross-sell and argues they shouldn't be used as dirty words.

 

Sales Closing Techniques

A short video on sales closing techniques.

 

Up Selling & Cross Selling

One of the fundamentals in a successful business is selling well. Tony Gattari's main claim to fame is the huge growth he achieved in computer sales at Harvey Norman and since then he has been advising businesses. He believes in the absolute need to up-sell and cross-sell and argues they shouldn't be used as dirty words.

 

The Philosophy of Selling

A short video defining selling and the principles that make an awesome sales professional.

 

We Don't Complain We Just Don't Come Back

A short video on how we dont complain we just dont come back.

 

Selling and Marketing to Different Personality Styles

A short video on how to sell and market to different personality profiles.
This information is taken for Tony’s teaching on DISC personality profiles and uses Des Hunt's bird type analogy to simplify the categories of personality types.

 

Selling to a Compliant Style of Personality (Owls)

A short video on how to sell to owl like prospects, who are into detail and facts.
This information is taken for Tony’s teaching on DISC personality profiles and uses Des Hunt's bird type analogy to simplify the categories of personality types.

 

The Old vs New Consumer. How to Market and Sell to Them!

A video showing how our marketing must change to address the new consumer. Too many businesses are stuck in old methods of marketing that do not work any more.

 

The Story of the Hot Dog Man

In business like life, negativity destroys dreams and businesses. This video rant highlights a parable of how a humble hot dog seller went from success to destruction by listening to his educated and worldly son.

 

Being the Cheapest? An Insane Business Principle!

A video which highlights the danger of discounting and reinforces the power of marketing and sales to overcome this rampant business disease.

 

The Power of Multiplication

In any business there are 5 key variables that make up profit. Leads, conversion rate, average dollar sale, frequency and margin. By improving each by a small 10% your gross profit will explode to an amazing 61%. This video explains this principle.

 

Discounting Prices is Like Heroin It's Deadly

This short video explains why we should not discount and instead focusing in on improving our marketing to increase value so we do not need to focus in on price.

 

How To Make Purchasing Easy For Your Customer

A short video clip from our recent Marketing Mastery workshop on how to make people uncomfortable so they want to change to buy your product or service.

 

Securing Better Referrals And More Leads

A short video on 2 ways sales and marketing ideas on how to generate more leads.

 

Milking the Cow

A short video on how to maximise your sales by milking the cow from a sales and marketing perspective.