Marketing Videos
The Gates to Customer Commitment
A video on the 9 gates to customer commitment, ensuring you are equipped to sell to the modern consumer.
The Business Growth Equation
The Business Growth Equation and how to use it in your business.
Why People Buy?
A short video on the key drivers of why people buy and what we need to be aware of in our marketing and sales process.
Business Revenue Growth Points
A short video of the top line revenue growth points that you can apply in your business for massive and insane growth.
The Business Growth Strategy
The business growth strategy.
Where Does Trust Come From
Where does trust come from.
Basic vs Trust Based Marketing
The difference between Basic vs Trust based marketing.
The 9 Gates To Customer Commitment
What are the gates that we all need to get through in order to customer to commit and say "YES" I will have a business relationship . I come up with 9 big ones in our latest business video vitamin.
The Five Forms of Perceived Risk in Business Sales and Marketing
A video on the five forms of perceived risk in business sales and marketing.
Tips to Get Amazing Testimonials
A short video on some great tips on how to get amazing testimonials.
9 Reasons Why Your Pricing Strategy Sucks
A short video on the 9 reasons why your pricing strategy could suck.
8 Headline Writing Formulas
A short video on 8 great headline writing formulas.
10 Top Reasons Why People Resist Change
A short video as to the reasons why people don't change and what to do about it.
13 Reasons Why Your Marketing Sucks
A short video on the 13 major reasons why so much marketing sucks!
Why People Buy
A recent video from Achievers Group on why people buy and what to do about it.
6 Powerful Principles of Influence
A short video highlighting the 6 powerful principles of influence and how to use them in your sales, marketing and leadership.
5 Levels of Permission
A video about the 5 levels of permission and the ladder that you need to take clients and customers through.
Creating an Insane Amount of Marketing and Business Momentum
A video on 6 key steps in creating an enormous marketing and business momentum.
4 Levels of Proof
A short video on the 4 levels of proof to use in your sales and marketing.
The Art of Marketing Seduction
A short video on changing your marketing devices.
The 7 Triggers of Fascination
Taken from a wonderful book titled "Fascinate" by Sally Hogshead, in which we unpack the 7 triggers of fascination and how you can use these devices in your marketing.
The Power of Multiplication
The impact of 5 key variables in the 5 levels of driving gross profit for any business.
Making the Irresistible Marketing Offer
A video on the 3 key principles of profound marketing.
The 6-Step Approach to Marketing Success
A short video on a very powerful 6-step approach to marketing and sales.
Move from Commodisation to Celebrity in Your Business
A short video on the need to move away from commodity selling and marketing and how to move to become a celebrity.
Mystery = Margin
A video on the need to create mystery in your marketing, sales and production process to position yourself as truly unique.
Low Cost Marketing Insights
A short video on some amazing low cost marketing insights to build your business.
How Customers Are Changing And What To Do About It
A short video on how customers are changing and what to do about it.
The Evolution of Marketing
A short video on the evolution of marketing and how we need to adjust our behaviour moving forward to serve the marketplace.
What is Marketing?
A short video giving a description of marketing and its importance in modern day business.
Our Human Drives and How They Apply to Marketing
A short video on our 5 human needs and how great marketing is related.
10 Ways to Evaluate a Market
A video highlighting what to look for when determining what business or market to enter.
High Leverage Marketing Process
A video detailing a step-by-step process of how to maximise your marketing effectiveness.
What Gets...
A short video on how to create a performance driven culture by following a few key ideas: 1) Do your passion. 2) "You reap what you sow."
Getting a Return on Investment in Your Marketing
A short video highlighting how to get return on your investment in your marketing.
Setting a Price
A short video on how to overcome the challenges of price and to show value.
What Type of Customer Should I Be Looking For?
A short video highlighting the type of customers you should be looking for, when contacting new customers.
How to Grow a Client List - Fast
A recent video on how to grow a client list, focusing in on the strategies and ideas of how to get low cost clients for your business.
How Can I Develop a Clear and Effective Sales Message
A recent video in which we explore how to develop a clear and effective sales message highlighting the importance of a unique buying advantage, risk reversal, testimonials and overall business culture.
The Art of Sales and Marketing Persuasion
A short video from a keynote sales talk highlighting the process of change that applies to the sales and marketing process.
The Marketing Elements Needed to Persuade a Dove and Owl Personality Type
A video on how to market to a dove and owl personality type, taking these bird types from Des Hunt's personality profiling teachings.
Ensuring Your Marketing Message Appeals to the Eagle and Peacock Personality Types
A short video from a recent marketing keynote talk in which we highlight how your marketing message needs to appeal to different personalities...
The Dangers of Price Discounting
A recent keynote presentation where we discuss the dangers of price discounting using the example of what happened to Joe, the hardworking plumber.
Modern Marketing Strategies That Work
Taken from a recent keynote talk on marketing, a short 10-minute video on modern marketing strategies that work.
The Problems That Need Solving to the New Customer
A short video discussing some of the problems to the new consumer and how to go about solving them in your marketing and selling.
Are You Marketing to the New Consumer?
A short video from a recent keynote talk in which we explore that many businesses are marketing to their target market problems, not realising that these problems have already been solved.
Defining Marketing and Selling in the New-Age Economy!
A short video on the definition of marketing and how it is necessary to invest then withdraw from a customer's emotional bank account, highlighting the role of marketing and sales.
How to Create an Insane Amount of Business Heat
A video, which was recorded from a keynote talk to 400 business owners, on how to create an insane amount of Business Heat!
It's All About Business Principles - Not Secrets!
A recent keynote talk to 400 business owners in which I share my insight about business principles not secrets.
Marketing Is About Solving Problems
Everyone has a problem. The role of marketing is to help people solve these problems. A short video on this topic.
How to Get Your Marketing Team Fired Up
A short video on how to get your marketing team really fired up so they really make a difference.
How to Stand Out from Your Business Competition
A short video on how to stand out from your competition in an ever increasing competitive market.
Milk Your Own Cows
A short video highlighting one of the best ways to build you business - milk your own cows instead of trying to steal someone else's!
Marketing is About Testing and Measuring
A short video interview from Key Business Coach on the importance of testing and measuring your marketing and my key 3 steps to create an amazing marketing and sales offer.
How To Win Back Old Clients
A short video on how to win old clients back. It takes humility, transparency and honesty, but it works wonderfully.
Tips on Effective Branding
A short video from Key Business Coach on effective branding strategies that work.
Marketing Your Unique Buying Advantage
A short video from Key Business Coach where we unlock the power of your unique buying advantage.
Social Proof Marketing
A short video from Key Business Coach on the power of testimonials and word of mouth to drive any business.
The Power of Customer Feedback to Drive Your Business
A classic story of how an organisation listened to its customers and got an amazing breakthrough in sales and profits.
Avoiding Marketing Mistakes
If you want to avoid making marketing mistakes you must understand who your "A class" customers are. That's one of the first lessons Tony Gattari of Achievers Group learned when he went into the marketing business after a long career...
The Biggest Marketing Mistakes
If you want to avoid making marketing mistakes you must understand who your "A class" customers are. That's one of the first lessons Tony Gattari learned when he went into the marketing business after a long career in the corporate world...
Selling and Marketing to Different Personality Styles
A short video on how to sell and market to different personality profiles. This information is taken from Tony's teaching on DISC personality profiles and uses Des Hunt's bird type analogy to...
The Profit Equation
A short video on how to rapidly accelerate your business using 5 key variables to make up profit.
The Old vs. New Consumer - How to Market and Sell to Them!
A video showing how our marketing must change in order to address the new consumer. Too many businesses are stuck in old methods of marketing that do not work any more.
Being the Cheapest? An Insane Business Principle!
A video which highlights the danger of discounting and reinforces the power of marketing and sales to overcome this rampant business disease.
Marketing Success
A short video on the power of marketing in any business. Highlights the power of asking for more, cross selling and share of wallet.
Marketing Success Principles
Some of the marketing success principles that can be applied to any business.
An Introduction to Marketing
An introduction to what marketing is within a small business. In this video, we define it and highlight its importance to building top line revenue.
The Power of Multiplication
In any business there are 5 key variables that make up profit. Leads, conversion rate, average dollar sale, frequency and margin. By improving each by a small 10% your gross profit will explode to an amazing 61%. This video explains this principle.
Discounting Prices is Like Heroin - It's Deadly
This short video explains why we should not discount and instead focus on improving our marketing to increase value so we do not need to focus only on price.
The Importance of Making Guarantees
A video clip from the co-founder of Gloria Jeans worldwide on the importance of making a guarantee.
Being Marketed To!
A short video on my experience of being marketed to. This video is taken from one of our public programs.
Marketing to Different Personality Types - Part 1
A recent video taken from our Marketing Mastery program about how to market to different personality types. This information is taken from Tony's teaching on DISC personality profiles and...
Marketing to Different Personality Types - Part 2
A recent video from our Marketing Mastery workshop on how to market to different personality types. This information is taken from Tony's teaching on DISC personality profiles and uses Des Hunt's bird type...
Prove It - Part 1
A short video that was taken at our recent Marketing Mastery program about the different forms of proof.
Prove It - Part 2
A recent video recording from our Marketing Mastery program on how to create proof in your business, helping you to overcome doubt.
How Do You Make Your USP Stand Out?
A short video on how to make your USP stand out.
The Marketing Formula
A short video taken from our most recent Marketing Mastery workshop in which we highlight the power and importance of marketing formula.
Thou Shalt Not Discount - The Dangers of Business Price Discounting
It's the First Commandment of selling. "Thou shalt not discount". I offer the salutary tale of Joe the Plumber, who discounted because his competitors were and increased both his turnover and the...
Low Cost Lead Generation
A simple recipe for success in business is to reduce the cost of customer acquisition and extend the "life" of your existing customers. So says sales and marketing expert Tony Gattari of Achievers Group. And the trick, in this economic climate, is to generate leads...
Creating the Irresistable Offer
I say with so much average marketing clutter bombarding consumers, it's important to find a point of difference. An irresistible offer must provide something for the customer before you win their business. It may be something to help in...
Creating an Insane Amount of Momentum
Creating what I call an insane amount of momentum is one of the greatest recipes for success. I recommend setting out want you want to achieve, not just in outline but down to the finest details...
Old vs. New
You must make dealing with your company memorable for today's customer. I make that point as I compare the old generation of consumers with the new. I talk about what's changed in customer attitudes.
Convincing Customers To Buy
Times have changed and so has selling. So forget the old techniques, I advise, which no longer work as we emerge from tough times with major constraints on budgets. Now, we must work hard to convince customers to buy. He describes it as "provoking"...
Milk Your Own Cows
Improving the frequency with which your customers buy, "milking your own cows", is preferable to spending a lot of money to win over someone else's. Instead of ignoring your existing customers, communicate with them, treat them as friends...
Do You Deliver What You Promise
Be very careful to deliver what you promise to customers. Word travels very fast these days. From Facebook to Twitter, it doesn't take long for your business reputation to be in tatters if your product or customer service doesn't live up to...
